The consumer insights industry has seen tremendous changes in the past few years, primarily driven by automation and AI. Many new tech startups have entered the market offering tools and solutions that help to make research faster, cheaper, more agile, more engaging, or better in many other ways.
This makes high quality consumer research accessible also for those organizations without large budgets or professional insight teams. But often, the experience or background in market research, CX, UX or data analytics is missing. Bric helps you take advantage of the opportunities this new world offers by helping you select the right mix of emerging technologies, (scientifically) proven research solutions, and the right experts from the industry.
This will allow you to seamlessly integrate the voice of the customer into your business processes in an agile way. For example, we can help you to:
– Build consumer empathy and understand unconscious needs in the early stages of innovation
– Optimize your website or e-com activities based on consumer preferences and behavior
– Create stronger advertising campaigns by co-creating with your target audiences.
For more examples, see our services or book a meeting.
These are some of the services we offer to help you bring your customer front and center in decision making.
Barbara studied Industrial Design Engineering at the TU Delft, from which she graduated in 2005 with a masters degree in Innovation Management.
She discovered her love for the consumer insights industry during her graduation project for MetrixLab, where she developed a solution for online co-creation that allowed clients to unleash the creativity of consumers to build better products and services. She continued to work for MetrixLab – at that time still a startup with less than 20 people – where she further pioneered in the fields of online co-creation and online communities. She has supported the rapid growth of MetrixLab – currently one of the global leaders in the insights industry with more than 2400 employees – in various roles.
She has a wealth of hands-on experience as a researcher, has worked with many leading global and local companies in a wide variety of industries (e.g. Unilever, Philips, FrieslandCampina, Hero, Dorel) as a client director, and has developed and rolled out many global research solutions and methodologies as a global innovation director.
Barbara has broad cultural experience in research, working with clients and colleagues around the world – from the US to UAE, and from China to Brazil, culminating in 2 years of experience working and living in Japan.